Getting content to improve your social media traffic has never been easier, and more challenging.
Tons of businesses join social media every day, thus it is imperative that your social media page stands out from the rest.
Simply having a social media page is not enough anymore. This especially holds true after the algorithm changes that have been implemented on users’ timelines. When your content is not engaging or relevant enough, chances are, you aren’t going to reach the number of engagements you would want to. So what kind of content should you be posting? You can try any or all of these:
1. Relatable content
This requires you to know the interests of your target audience. Make everything about them. People love it when they feel that a post is directed at them or speaks to them on a certain level. They want to show a part of themselves or project a personality to their audience. And if your content meets with them on the same wavelength, then you can easily earn engagements.
With this in mind, you have to be knowledgeable about your target audience’s personality. What type of content would be relatable for them? You don’t want to be targeting the wrong people.
2. Entertaining content
People are on social media to unwind and be entertained. Appeal to them. Post images and/or images of your products and services. You can also give memes and quote cards a try. Let there exist an element of fun on your page, people should come to your page and leave feeling better than they arrived.
3. Informational content
Since it’s a place where you can communicate with a vast number of users all over the world, it can be an effective platform to spread information. If you’re a startup or small business and want to spread brand awareness, getting affordable social media services to start your campaign is the best way to start.
Your dedicated content team can make sure that you’re posting informational content without compromising creativity. Infographics and tutorial videos are great examples of these.
4. Emotional Content
Emotion is a powerful force that you can use to convince your audience that they want your product or service.
Tying emotion with a certain product can do wonders as a marketing strategy. Like being happy after eating their favourite rice bowl, or getting a facial when they’re stressed. It’s important to always tell a story with your content so it doesn’t seem like they’re consuming passively, but they’d have to interact.
5. Seasonal Content
Halloween, Christmas, Valentines Day, are examples of events and seasons you can milk to your advantage. As a social media marketer, you have to be aware and be quick on creating content related to trends and events. Content like these easily gain engagement since they are time-bound, and may only occur once in a long time.
Look at the event or issue in a new or different angle to gather customer insights. You can even ask explicit questions or polls such as what’s their Christmas wish list or their favorite dish in your restaurant, for instance.
The secret to knowing what kind of content would appeal best to your target audience lies in your analytics. So don’t be afraid to invest in social media marketing to get the best out of your campaigns.
Did you find this article helpful? Do you have any thoughts on other ways to improve engagemet via content?
Let others know in our comments section!